She is an active member of the Grand Rapids Young Nonprofit Professionals, the Grand Rapids Chamber of Commerce, Cause Network, and the Association of Fundraising Professionals. Katie serves as the board president of Gracious Grounds, a housing organization serving individuals with disabilities. Her educational background includes an undergraduate degree in business administration and a masters degree in nonprofit leadership. Today, she leads Nonprofit Hub and Cause Camp, which collectively serve more than 50,000 nonprofits throughout North America. In her first Executive Director role, Katie increased the annual revenue of the organization she led by 300% and received the top grant prize in the nation for affordable housing through the Federal Home Loan Bank of Indianapolis. One great example of this is Capital Campaign Toolkit, a resource that guides nonprofit leaders through a seven-phase campaign plan. Under Katie’s leadership, nonprofit organizations have developed new programs related to free healthcare, affordable and accessible housing and literacy programs for K-12 students. Katie’s nonprofit career includes a variety of leadership roles for human service, foundation, and publishing-related nonprofits as well as many volunteer roles. For more information and free resources, visit or. Amy became a Certified Fundraising Executive (CFRE) in 2004 and received the ACFRE in 2013. Amy became an AFP Distinguished Fellow in 2021, an AFP Master Trainer in 2009, and served as the president of AFP-NJ in 20. Her published books include Major Gift Fundraising for Small Shops and 50 A$ks in 50 Weeks. Listen to the full episode for more of Amy’s expert insights! Meet Amy Eisenstein:Īmy Eisenstein, ACFRE, is CEO and Co-Founder of the Capital Campaign Toolkit. In doing so, the nonprofits retain the relationship and learn first-hand what their supporters and community stakeholders think and feel about their campaign. She shares how her business has a method of training nonprofit leadership and fundraising staff to conduct their feasibility studies. With the expertise of a career dedicated to capital fundraising, Amy lends a fresh perspective to the campaign preparation process, including feasibility studies. Is it feasible to do your feasibility study? A new program or additional capacity to serve are examples of transformational goals. Raising funds for maintenance and repairs is not transformational. Amy clarifies by explaining that a capital campaign should result in a transformational change to your cause. Knowing when to launch a campaign and how much to set as your goal can feel like moving targets. Capital Campaigns Are About Transformational Change
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